Army vet builds fitness brand to empower women and veterans

On this episode of Warrior Money, Army veteran and Dub Fitness founder Erica Liermann shares how her experience as a military police NCO shaped her entrepreneurial journey. Liermann reveals how she bootstrapped her women-focused gym from scratch, turning early financial setbacks into a thriving fitness community dedicated to building real strength, mental resilience, and long-term wellness. She discusses the challenges of transitioning from service to business ownership, her commitment to mentoring fellow veteran entrepreneurs, and the impact of her work with Ruff Ride and Team Foster to provide life-changing service dogs for veterans in need. Yahoo Finance's Warrior Money, hosted by former Congressman Patrick Murphy and veteran investor Dan Kunze, is dedicated to uplifting the financial well-being of military veterans transitioning into civilian life. Each week, an array of guests—from everyday vets to high-ranking government officials—offer insight on successfully making the leap from service to business. Thoughts? Questions? Fan mail? Email us at [email protected].