DEEP DIVE: Community Performance Marketing: Taking Web3 Growth to the Next Level | #147

Community provides so much value to a business so we teamed up with our friend TPan, an expert in growth marketing and community development, to discuss community performance marketing.🤝 HELP US GROW 🤝 Subscribe to the Web3 Academy Podcast 🔥SUBSCRIBE TO THE WEB3 ACADEMY NEWSLETTER 🔥: https://newsletter.w3academy.io/subscribe?utm_source=podcast&utm_medium=social 👥 JOIN OUR COMMUNITY ON DISCORD 👥: https://w3academy.io/web3-academy-membership/ 🐇 Go down the Web3 Rabbit hole with our FREE Web3 Foundations Course: https://w3academy.io/web3-rabbit-hole-course/?utm_source=anchor&utm_medium=audio Guiding entrepreneurs, businesses and creators into web3. Together we’re exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models. ✊ FOLLOW US ON SOCIAL! ✊ 👉 Web3 Academy Twitter: https://twitter.com/web3academy_ 👉 Web3 Academy TikTok: https://www.tiktok.com/@web3academy?lang=en 👉 Web3 Academy Instagram: https://www.instagram.com/web3academy_/ 👉 YouTube: https://www.youtube.com/c/Web3Academy 👉 Kyle Reidhead: https://twitter.com/KyleReidhead 👉 Jay Hamilton: https://twitter.com/jaybird_nft ✏️ AUTHOR INFO ✏️ Name: TPan Twitter: @TPan_Web3 - https://twitter.com/TPan_Web3 🚀 SPONSORS 🚀 Kazm: The all-in-one tool for building a thriving web3 community Lens Protocol: It's time to switch to web3 social with Lens ⏱ TIME POINTS ⏱ 00:00 - Intro 03:53 - Community performance marketing with TPan 04:42 - Where is community now? 07:13 - Community growth + upskilling community roles 13:00 - Best in-class community growth 18:09 - Tools for automation and measurement 20:16 - Community as a business function 22:59 - Arguments against community growth 26:48 - Final thoughts