Trinity Mouzon of Golde: Grow at Your Own Pace

There’s Silicon Valley’s playbook…and then there’s Trinity Mouzon Wofford’s radical bootstrapping. The founder of Golde, the maker of superfood powders that can be blended to make lattes or facemasks, and which is sold at Target and Goop, as well as direct-to-consumer. Trinity explains how she built her company herself, mixing turmeric lattes in her kitchen, and pounding the pavement of New York City trying to get her self-designed pouches of blends onto cafe shelves. As a super-small, scrappy, brand, growth was happening naturally–online, and off–and the level of control she had over it was not something she wanted to give up. Trinity tells host Christine Lagorio-Chafkin about how she reacted when investors came calling–and when major retailers proposed deals.