Flo: The Greatest Accident in Advertising

Iconic characters have played a huge role in successful advertising and marketing campaigns for decades, but not all brand mascots have sticking power like the subject of this episode. Flo, the iconic mascot for Progressive Insurance, has become a literal advertising icon... and most agree that she is the single most recognized brand mascot today. But did you know that Flo's character was created on accident? See our source materials and other info for this episode at www.willitstickpodcast.com.