Gucci Gets Gen Z
Will It Stick? - En podcast af Melissa DiGianfilippo & Alexis Krisay
House of Gucci has been a hit at the box office, so we wanted to find out a little more about how Gucci's marketing strategy helped explode the brand. Between Tom Ford's provocative products & racy ads, to finding insanely smart ways to entertain and delight Gen Z - Gucci's marketing strategy is as iconic as the brand itself. For source materials, please visit www.willitstickpodcast.com
