Macy's Thanksgiving Day Parade: PR Stunt Turned Tradition

Watching the Macy's Thanksgiving Day Parade is a long-standing tradition for many American households, and has been for decades. But, did you know that the parade started way back in 1924 as one giant PR stunt for Macy's to draw shoppers to its one million square foot store in NYC? For nearly 100 years the parade has continued and has become the Superbowl of the holiday season for family-friendly brands attracting 50 million viewers annually. For source materials, please visit www.willitstickpodcast.com