Tuft & Needle: Mattress Stores Are Greedy

It was 2012, and one young engineer was disgusted by the experience he and his new bride had when mattress shopping. They walked away with a $3,300 mattress that they ended up hating - and the whole process felt slimy. With zero experience in the mattress world, two entrepreneurs got together to solve a real problem that had plagued the mattress industry for decades: Mattress Stores Are Greedy. They utilized this PSA-style campaign across the country and made some critical brand investments along the way to increase ROAS and decrease CAC, practically overnight! Tune in now to hear all about how Tuft & Needle went from an idea that a few guys had after tearing apart a so-called fancy mattress and learn how they used marketing that was insanely smart, direct, and a bit aggressive to crush their competitors and go from $0 to $200+ Million in sales in less than 10 years. Visit www.willitstickpodcast.com for our full show notes and sources.