#Ep.44: Olga Miloiu, CEO of Budureasca: Over 50% of wine buyers and consumers are women

Olga Miloiu has been the CEO of Budureasca for almost 13 years, a company that has managed to open no less than 30 foreign markets and has always impressed with flexibility and rapid adaptation to consumer trends. 🍷 From the interview: - As a woman in the wine world, sometimes you need to have a less elegant and feminine attitude. This way you protect yourself. - Alcohol-free wine is still a new trend, it needs to be confirmed before investing in production technology. Currently, the quality of alcohol-free wines leaves much to be desired. - The rapid growth of organically certified areas does not find an equivalent in consumption growth. There are wines made from organically certified areas that become, through conditioning, conventional wines. - Pincomet is a wine that meets a market need, a trend that has become noticeable in the last two years. 🎙️The Wines of Romania podcast is inspired by the Deschidem Vinul Românesc / We Open the Romanian Wine program, a national program initiated by Carrefour Romania, dedicated equally to consumers and wine producers in Romania. This podcast episode was filmed at an ELI Parks location. ELI Parks is one of the leading developers in the dynamic Romanian logistics and industrial sector. Offering "build-to-suit" solutions, it has in its portfolio companies from industries such as Pharma, Retail, FMCG, construction, sanitary installations, collection and recycling, vet pharma, digital archiving systems, etc. 🙏