Courtney Quinn and Brandon Groce Help Will on a Whim Rethink His Website

Will Humphrey, aka Will on a Whim, grew up in foster care where none of his foster parents knew how to care for his natural hair. So he’s on a mission to change that for the next generation, creating funny, lively hair content on Youtube and Tiktok. And he’s really good at it - to quote one of our guests from this episode, Will’s content is “fire.” But his website, where he sells the merch to fund this mission, is a different story. Or, rather, it doesn’t tell much of a story at all. It’s functional but sparse, and doesn’t properly represent Will’s brand, energy, or purpose. So the challenge today is to help Will see a new vision for his website - and then build it himself.

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Wireframe is now In The Making. From social media influencers to small local businesses, people everywhere are harnessing the power of creative tools to design not just brands and content, but also deeply satisfying careers. In the Making explores the practical challenges and surprising rewards of working in this new creator economy. Join Adobe’s Teresa Au for conversations with content creators, solopreneurs, and industry experts who offer inspiration and insight for combining creativity, community, and business.