How to design your podcast listener journey with Desola Davis [Ep. 39]

Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time? It’s such an important question to ask, so today, I invited customer journey designer Desola Davis to join me as we unpack the best ways to nurture leads, build relationships, and give our people exactly what they need at exactly the right time. Not only that, but Desolah will share more about what she calls your “secret sauce,” which will help differentiate you as the clear best option for not only your dream podcast listeners, but your ideal clients and students, too. Find the complete show notes, transcript, and references at witandwire.com/39. BONUS: Want to discover your unique Podcast Host Advantage? Take our new free quiz at witandwire.com/advantage.

Om Podcasten

Hey! I’m Melissa Guller, and after working for General Assembly, Ramit Sethi, and Teachable, I started my own business (Wit & Wire) to share my digital marketing and course creation strategies with more entrepreneurs. This season, I'm bringing some of the top online business experts together to help you compare different strategies, like TikTok vs Instagram, WordPress vs Squarespace, or YouTube vs Podcasts to help you find the right mix of sales and marketing strategies that work for you (and say a guilt-free no to the rest). Your expertise is worth paying for, and I can't wait to see what you'll create. To learn more about our online courses and free resources, visit https://witandwire.com.