Interview swaps vs. promo swaps (Podcaster Q&A with Sarah Martin) [Ep. 26]

Today I’m here with podcast host Sarah Martin. She’s tried all kinds of growth strategies to promote her podcast, but it’s been hard to figure out which are working. So in this episode, Sarah and I talk about YouTube collaborations, interview swaps, promo swaps, and more. They have slightly different pros and cons, so you might prefer one strategy over another. But more importantly, we talk about how to measure your growth efforts, and Sarah walks away with multiple new strategies to try for her podcast. 🔗 Find everything mentioned in today’s episode in the extended show notes at witandwire.com/26.

Om Podcasten

Hey! I’m Melissa Guller, and after working for General Assembly, Ramit Sethi, and Teachable, I started my own business (Wit & Wire) to share my digital marketing and course creation strategies with more entrepreneurs. This season, I'm bringing some of the top online business experts together to help you compare different strategies, like TikTok vs Instagram, WordPress vs Squarespace, or YouTube vs Podcasts to help you find the right mix of sales and marketing strategies that work for you (and say a guilt-free no to the rest). Your expertise is worth paying for, and I can't wait to see what you'll create. To learn more about our online courses and free resources, visit https://witandwire.com.