#087 - 15 Minute PPC Optimization Tips and Tricks with Destaney Wishon

With Amazon’s 12 million product catalog, how do you think buyers can find your product? Ads! But now that everyone’s advertising, it’s important to learn some tips and tricks on PPC optimization. In this episode, we are going to simplify things for you. Know the latest advertising strategy hacks from no other than Amazon ad expert Destaney Wishon. She is also gonna be sharing an easy formula you may refer to for a more profitable ACoS. These and more tips when you tune in.   In This Episode: [00:30] Welcoming Destaney Wishon, Co-Founder of Better AMS.com [02:12] The relationship of optimization and ACoS [05:40] Increasing the bid. [06:30] When should you lower your bid? [07:50] Scalability or profitability? [09:18] Variables to consider [10:14] Formula shared by Destaney that you may follow for a more profitables ACOS [18:35] Understand CPC [19:40] Targeting competitor’s listings [23:11] Dive in search term report frequently [28:50] Making a video more scalable [31:50] Migating a co-performing keywords.   Guest Links and References: LINKEDIN: https://www.linkedin.com/in/destaney-wishon WEBSITE: https://betterams.com/ YOUTUBE: https://www.youtube.com/channel/UCIyDW8XfX2gTWFHK_otUwAw   Book References: How to Win Friends and Influence People By: Dale Carnegie Shoe Dog By: Phil Knight Power VS. Force By: David Hawkins   Links and References: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/