#177-The Benefits of A Trademark with Rich Goldstein

If you are a Private Label seller, Trademark is the most important thing you need to secure for your very own protection. This episode is solely dedicated to everything about Trademark, its importance, the process, and everything you need to know.  Trademarks will help you protect your brand, your customers and your business. Rich Goldstein of Goldstein Patent Law will walk us through the process of trademark and why you shouldn’t do it on your own. In This Episode: [01:05] Welcoming Rich Goldstein in the show. [01:48] Patent vs. Trademark vs. Copyright [03:43] Which is most important between the three and which one you need first? [05:40] Two different types of patent. [07:50] Few things to know about trademarks. [15:45] Can you trademark a broad brand name? [18:40] The danger of losing your trademark. [20:20] Benefits of having a trademark. [23:25] The process. [26:20] Newbie mistakes on trademarking.   Guest Links and References: WEBSITE: https://goldsteinpatentlaw.com/ Podcast: https://podcasts.apple.com/us/podcast/innovations-and-breakthroughs/id1495114921   Book References: The Road Less Stupid by Keith Cunningham The Sales Acceleration Formula by Mark Roberge The Four Agreements by Don Miguel Ruiz   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/