#198-The 3 Most Important Elements of a Brands Homepage with Shaun Brandt

In this episode, our guest Shaun Brandt of oddit.co simplified for us the 3 important elements you should have in your website homepage with regard to effective branding. This and more of the customer journey, all in! In This Episode: [00:28] Welcoming Shaun Brandt on the show, the founder of oddit.co. [02:52] Customer journey and removing friction background of Shaun. [10:39] UX audit and customer journey explained. [23:30] What is oddit.co? [27:23] Top 3 points of friction on a website homepage. [30:15] Necessary CTA [32:30] Using a copywriter and what to focus on. [33:35] Trust [36:15] Simplifying your customer journey.   Guest Links and References: Website: https://oddit.co/ Twitter: https://twitter.com/itsoddit LinkedIn: https://www.linkedin.com/in/shaunbrandt/   Book Reference: The Multidisciplinary Approach to Thinking by Peter Coffman (notion essay)   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/