#251-Conversion 101 - How to Use Brand Analytics + Search Query Performance Succesfully with Daniel Fernandez

It’s always important to know how a tool could help us maximize something to successfully optimize our brand. Reason why we have our guest here Today, Daniel Fernandez of AMZ Clever to enlighten us about what Amazon Brand Analytics does, its features, and valuable insights it could provide our brand and some tricks to go along with it.  Listen in this loads of insightful episode and learn a nugget or two you may implement right away. In This Episode: [00:45] Daniel Fernandez on the show. [03:45] Why VSR doesn’t work? [07:25] The difference between search volume and SEO. [11:40] Choosing date range. [17:15] Organic results. [25:50] Data gathering. [28:30] Common mistakes newbies make in brand analytics.   Guest Links and References: Website: https://www.amzclever.com/ Email: [email protected] LinkedIn: https://www.linkedin.com/in/danielfernandezamazon/ Book References: Made In America by Sam Walton Scaling Up by Verne Harnish Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/