EP20 Lucy Werner on PR, Getting Published and How Bigger Isn’t Always Better

My guest this week is Lucy Werner, PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. Lucy’s first book “Hype Yourself: A no-nonsense DIY PR toolkit for small businesses” is launching on 9th January 2020. In this episode, Lucy shares how she began her PR business The Wern following a traditional agency model, but soon realised that bigger didn’t always mean better. Lucy pivoted her business model to create flexibility, financial success and the lifestyle she really wanted. We talk about tips for PR and promoting your business, why it’s important to prioritise PR and how to structure your time effectively. Lucy tells us about her new book ‘Hype Yourself’ and the steps she took to get published. Enjoy! Join in the conversation online using #THEWOTPOD on Twitter https://twitter.com/TheWotPod and Instagram https://www.instagram.com/thewotpod/. Chapters: 00:00 Episode Taster 01:27 Chapter 1: Building the right business model 09:17 Chapter 2: Making PR manageable 13:36 Chapter 3: Drop the ickiness around self promotion 18:19 Chapter 4: Cutting through the noise 21:40 Chapter 5: So I manifested a book 31:17 Chapter 6: Juggling it all Episode resources: The Company of One by Paul Jarvis - https://www.amazon.co.uk/Company-One-Staying-Small-Business/dp/0241380227/ Hype Yourself by Lucy Werner - https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238/ Alison Jones - https://alisonjones.com Practical Inspiration Publishing - https://practicalinspiration.com Find out more about Lucy Werner: https://www.thewern.com https://twitter.com/wernchat https://www.instagram.com/wernchat/ Hype Yourself by Lucy Werner - https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238/ Connect with your host, Frankie Cotton: https://frankiecotton.com https://twitter.com/FrankieCotton_ https://www.instagram.com/frankiecotton_/