A Floral Disruptor (wsg Kalin Sheick)

A Floral Disruptor| Kalin Sheick, owner of Sweetwater Floral, joins host Gregg Garrett to discuss the $57B floral industry and how she breaks all the rules of the industry. Kalin highlights how she brings her knowledge from the media and entertainment industry to florals. Of course, Kalin speaks about her Top 3, including her husband, Matt, who has taught her about the long game of transformation, her father, Rick, who has instilled the entrepreneurial spirit in her, and her kids, George and May, who keep her humble as her business continues to expand. And you have to hear what she has to say about the future of the flower industry as part of the gig economy and how brides will one day create their own floral arrangements. About KALIN Sheick Kalin Sheick is a former television reporter turned flower entrepreneur. Owner of Sweetwater Floral, the Michigan based event studio has three locations and flowers for nearly 100 weddings annually. On top of a blooming event side, Kalin focuses a major part of her time in getting people to experience flowers however they are able to. Sweetwater ships DIY flower design kits across the country, hosts in person and virtual workshops & once a year turns into a Wreath Machine, teaching thousands of people how to make holiday wreaths with a variety of offerings. When she's not designing flowers or cooking soup Kalin can be found spending time with her business partner and husband Matt, their kids, dogs & working on building her dream flower studio. Show Highlights During this episode: The emergence of digital type technologies [0:58] The importance of data facilities and machine learning [2:40] Welcoming, Kalin Sheick (link) [7:22] Starting in the Floral Industry [9:45] Transitioning due to Covid-19 Pandemic [12:01] Transforming Business into Pillars [13:24] The “Top Three” Her husband, Matthew, who is a high school athletic director [15:09] Her father, Rick, who taught her about relationship building in entrepreneurship [19:22] Her kids, George and May [24:44]   The Long Game [28:55] The Secret Sauce [31:06] Natural Skills [33:45] Documenting Our Life [35:40] The Disruptor [37:00] My Team [38:05] You have to hear this… The floral industry boom [39:15] The gig economy [44:10] Done is better than perfect [50:15] Stay in touch with Kalin on Instagram Additional Information Contact Kalin and Sweetwater Floral: Sweetwater Floral Instagram Sweetwater Floral website Sweetwater Floral Facebook page Contact Gregg Garrett: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio Contact CGS Advisors: Website LinkedIn Twitter

Om Podcasten

You, Me, and Your Top Three is a podcast focused on exploring leadership in the connecting world. Specifically, the podcast invites leaders to tell stories, reflect, and discuss their views on: - disruptions in industry and society; - how they are leading transformations considering these disruptions - brave leadership to drive transformation. It is this last point where we focus most of the discussion, asking our guests to share their insights into the relationships they have with their “Top 3” closest advisors. It is our observation and experience that as the world connects, the importance of a diverse set of counselors is increasing in value. For some this may be a formal advisor who has been contracted on behalf of the company. For most this will be deep relationships in which they have been invested and nurtured. Through stories and discussion, we strive to celebrate the art of giving and receiving advice. The stories that are told are heartfelt and real. At the root we are exploring the process of knowledge building, relationship building, and perhaps most importantly, confidence building. After all, it takes a brave leader to battle the inertia that exists in industries, our organizations, and in ourselves. It is our hope that as successful leaders open up about around the subjects and the way in which they interact with their closest confidants, that our listeners will, in turn, reflect on their own “virtual board of advisors.” Over time they will then surround themselves with those who help them stretch toward greatness and lead bravely in the connecting world.