The Multiplier Effect (wsg Steve Pockross)

THE MULTIPLIER EFFECT | Steve Pockross, CEO of Verblio, joins host Gregg Garrett to discuss how the multiplier effect has allowed him to scale marketplace businesses. Steve also highlights the intersection between the future of marketing and the future of work. Of course, Steve speaks about his Top 3, including his executive coaches, Mark and Jodi, who help him multiply his efforts, his suite colleagues, Greg and Paul, who model honesty, and his wife, Jen, who helps him through the last 5%. And you have to hear how he hires on traits versus skills. About Steve Pockross Steve Pockross is the CEO of Verblio, a content creation platform that powers modern content marketers and SEO agencies. He brings more than 25 years of startup, Fortune 5000, and nonprofit experience to his role at Verblio. He has a passion for bringing humans and technology together. Steve was part of the early management team at crowdsourcing pioneer, LiveOps, and previously led five SaaS and marketing businesses. Based in Colorado, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. Steve hosts Verblio’s own podcast, Yes, and Marketing. Show Highlights During this episode: The Multiplier Effect [1:10] Steve’s Introduction [4:43] The “Top Three” His executive coach, Mark [7:08] His executive coach, Jodi [15:30] His suite partners, Greg and Paul [19:00] His wife, Jen [26:30] You have to hear this… The Future of Marketing and the Future of Work [31:15] The Verblio Way [44:05] Hire based on Energy [49:48] Additional Information Contact Steve: Steve’s LinkedIn Steve’s Twitter (hasn’t posted since 2019) Steve’s Podcast on Apple Podcasts   Contact Gregg Garrett: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio   Contact CGS Advisors: Website LinkedIn Twitter  

Om Podcasten

You, Me, and Your Top Three is a podcast focused on exploring leadership in the connecting world. Specifically, the podcast invites leaders to tell stories, reflect, and discuss their views on: - disruptions in industry and society; - how they are leading transformations considering these disruptions - brave leadership to drive transformation. It is this last point where we focus most of the discussion, asking our guests to share their insights into the relationships they have with their “Top 3” closest advisors. It is our observation and experience that as the world connects, the importance of a diverse set of counselors is increasing in value. For some this may be a formal advisor who has been contracted on behalf of the company. For most this will be deep relationships in which they have been invested and nurtured. Through stories and discussion, we strive to celebrate the art of giving and receiving advice. The stories that are told are heartfelt and real. At the root we are exploring the process of knowledge building, relationship building, and perhaps most importantly, confidence building. After all, it takes a brave leader to battle the inertia that exists in industries, our organizations, and in ourselves. It is our hope that as successful leaders open up about around the subjects and the way in which they interact with their closest confidants, that our listeners will, in turn, reflect on their own “virtual board of advisors.” Over time they will then surround themselves with those who help them stretch toward greatness and lead bravely in the connecting world.