Alex Doyle - Altr London

Meet Altr London, the men's makeup brand flipping the script on the outdated notions of heteronormative masculinity. In this episode we get to the heart of why Alex decided to start this brand, understand the huge potential for growth in this $1bn category and how the Gen-Z generation are paving the way for a more open and inclusive society. An uplifting episode from an uplifting brand. Enjoy.