Suri - Mark Rushmore and Gyve Safavi

Say hello to Mark and Gyve. They founded Suri, the world’s sleekest electric toothbrush, equal parts stylish as it is sustainable. Founded in 2021, they decided to re-engineer the toothbrush from the head down, when they learned that over 4 billion toothbrushes are chucked away globally each year. That’s a lot of plastic, enough to stretch around the circumference of the globe, end to end, 17 times. Turns out it’s harder than they thought. So what’s their thesis on getting people to ditch other toothbrushes in favour of theirs. It’s a trifecta of design, performance and sustainability. Firstly, it must look the part - something you’d be proud to place in your bathroom. Secondly, it has to be as good as, if not better than your current electric toothbrush. Think speed, power and battery life. Thirdly, it must be as sustainable as possible. Both in terms of how it’s created, using plant based materials but also in how you repair it or dispose of the heads. Ultimately, every part of the experience must feel like an upgrade.  And for me it certainly doesn’t disappoint. It’s turned brushing your teeth from a chore into a moment of luxury, becoming a point of envy for my girlfriend who’s still stuck with her Oral B.  In this episode we talk about the journey so far, the vision for the future and the biggest surprises along the way.