How to Identify and Establish Your Author Brand

Readers are risk averse. They don’t want to invest time and money on something unless they know it’s good. According to Nielsen, 60% of readers buy books from authors they like or because they’ve enjoyed other books in that series. Statistically speaking, this means that 60% of the reading public won’t take a chance on an author they’ve never heard of. By establishing a clear author brand, you will convey to readers what your book is like and provide reassurance that they will enjoy it.In tod...