Publicity vs. Marketing (and Why You Need Both!)

As a publicist, I am constantly hearing from people that they “want to get their name out there” or that they “need more media coverage.” But in my 10 years working in PR, I find that most people really don’t understand the different types of media coverage and they role they play in their promotion campaign. Today, I'm clarifying the difference between publicity (earned media) and marketing (placed media), and the different roles they play in your media campaign.If you're looking to launch y...