Entrepreneur Interview with Our Youngest Entrepreneur Ever!: Kai's Baking Studio
At age 10 and a half (because that half is important when you're ten), Kai is the youngest entrepreneur we've interviewed for our channel. Learn what both Kai and her dad Roderick wish they knew about entrepreneurship before they started, as well as how Roderick explains the impact of Covid on the bottom line of a business to their 10 year old entrepreneur. Find Kai's online at https://kbsfoods.com Facebook https://www.facebook.com/kaisbakingstudio Instagram https://www.instagram.com/kaisbakingstudio/ YouTube https://www.youtube.com/channel/UCfvb4HX3F3Yztm_IpiHsDWg Show notes: 00:00 Welcome to our youngest entrepreneur we've ever had on the show 01:30 How Kai's Kookies and Kai's Bakign Studio started 1:45 Who paid for branding - Kai or her parents? 3:10 Speciality baking items and why they started - keto, vegan, gluten free 4:00 Dad wanted to lose weight 4:50 Something different than was available on the market was a game changer 5:40 My son's allergy to red food dye 6:40 Why I was excited to find this bakery 7:20 Kai shares the biggest seller 8:00 What people assume about their keto cinnamon rolls 8:20 The sugar crash 9:20 Kai talks about how the busines has grown since they first opened 9:45 The problems that led to the decision to move and grow 10:30 Marketing challenges when they were first starting - SEO, Google, Facebook, pay per click ads 11:15 It's difficult to learn your market 11:30 Why men aren't their target market even though a lot of them do keto diets 12:30 Why you need to find someone who actually knows what they're doing with marketing and not just wanting to take your money 12:50 What my prospects encounter when they search for marketing help 13:10 What pains me about marketing 13:35 The difference between marketing coaches who have only done it one way, and what we do 14:05 90% of the marketing information online is something you will never use, finding that 10% that's important is hard 14:30 Everything you search online is cookie cutter (is that a pun?) but that doesn't fit their business model 15:00 Understanding your own marketing plan 15:15 When you have to use the new software from the latest coach 15:45 How Covid has impacted their business - teaching the kids at home, wearing all hats, poised for growth 16:45 Constantly reinventing their services 17:20 Explaining the impact of Covid on the bottom line of a business to their 10 year old entrepreneur 19:40 Lesson #1 that Kai wishes she knew about entrepreneurship before they started 20:00 Big lesson #2 - you may not get paid as often as you want to 20:20 How your business plan may differ from reality 20:50 Be patient and understanding 21:10 Why he was hesitant to spend more money on marketing 21:45 Why they needed someone to advise on marketing 22:10 What dad hopes for Kai by the time she is his age 22:38 Kai's biggest piece of advice for an entrepreneur 23:15 What dad knows about how much money an entrepreneur really makes 24:00 Figuring out how to get the word out 24:30 One thing all of my entrepreneur guests say 25:00 The business tipping point 24:30 How much energy it takes for the last two degrees of heat to make water boil 26:30 NASA and how a rocket gets going 27:30 What would be the best mix of marketing for a business like theirs? 28:00 One of my favorite marketing activities for food: UGC (user generated content) 28:50 Why UGC can be so helpful to a business 29:05 What I found from a recent quick audit of some large Facebook pages 30:00 How UGC helps extend your reach 31:15 My PDF with some strategies for UGC is part of my Facebook Group Marketing Guidebook that you can download at the link above 32:30 Resort to flat-out bribery! Bribe me with a cookie ;) 33:00 How this strategy can help make a business a destination 33:45 Using UGC strategy before the customer even gets to the store 34:30 Growing a business organically and duplicate what works #entrepreneur #business #ceo #kidpreneur #marketing