Is Clubhouse Going to Kill Podcasting?
I see people mesmerized by the new Clubhouse App. It's interesting and has 10 million people on it. Here are some other interesting tidbits: It's on iOs only. So 70% of THE WORLD can't use it. They are using FOMO (fear of missing out) like a jedi marketer. Have you ever listened to "no screener" talk radio on the radio? It's pretty bad when "everybody gets a microphone." Over the years podcasting has been declared dead so many times. And yet, 17 years later it's still here and Edison Research showed this week it's continued to grow EVERY SINGLE YEAR. Ready for a Strategy Session? Go to www.podcastconsultant.com/schedule and let's get you going in the right direction. Is Clubhouse Competition? Anything that can take your audio is competition. Xbox, AM/FM, Sirius, Hulu, HBO, etc is all competition. The advantage of audio podcasts is you can do other things while you listen (i.e. Drive). You can do that with clubhouse, so what does this mean? Are we doomed? No, you just have to be better than what is on clubhouse. Also, don't forget the power of time-shifted conversations that podcasting provides. Currently, Clubhouse is a live conversation and if you miss it, you miss it (although there are rumors recording is coming). How to Use Clubhouse? For me, I'm going over to help people. I make sure my links are in my bio. Then I deliver value and hope people will check my bio. I am meeting new people and finding potential partners, guests, and more. I'm not looking to pitch. I could see inviting your audience to a conversation at a certain time (again realize 70% of your audience won't be able to attend as they are on Android).