130: I've Exhausted my Warm Market, Now What?! #AskBob

In this new podcast episode of #askBob, I answer 3 questions submitted by listeners, including: What do you do when you’ve exhausted your warm market? How do you prospect people on FB you’re connected with - but don’t really know? What do you do when someone doesn’t respond to your reach out?   What do you do when you’ve exhausted your warm market? This is a common thing I see where network marketers think that they had already tapped out any opportunity with people they know so they shift to their cold market. They turn to social media and try to learn attraction marketing, and they end up complicating the entire process with funnels and lead magnets and complex systems.  Armed with the excuse of “I’ve exhausted my warm market,” I see network marketers think that figuring out how to prospect in the cold market is the answer.  However, the cold market is NOT the answer.  In this podcast, I dig into my personal opinion on why recruiting in the cold market is not the solution to your ‘burned out warm market’ problem.   How do you prospect people on FB you’re connected with, but also don’t really know? A bit mistake people make when trying to prospect in the cold market is pitching to people too early in the process. They talk about their company, business, and product on the first message because they think that it’s secretive and weird to not just share right away. What we need to understand is that messaging people on social media is the exact same as having a conversation with them face-to-face. The key is to make your messaging conversational. It's more than you just making a sale; it's you being able to change their life through your products.    What do you do when someone doesn’t respond to your reach out? When prospecting, we always seem to assume a negative outcome, like “they’re going to roll their eyes at me” or “what if they talk about me behind my back.”  It’s these negative scenarios (RED LIGHTS) that we imagine that’s stopping us from reaching out and following up with our prospects. I want you to learn how to create different and more empowering stories (GREEN LIGHTS). Build your faith and always assume a positive intent. If they don’t respond on the follow up, then you need to course correct. Do a different approach like commenting on their posts on Instagram, or like the stuffs they post on social media. Here’s the thing, it’s all about your willingness to take action despite your fears. The only limitation to creating the life of your dreams and the business that you want is the story that you tell yourself about how it is or isn’t possible.    Check out Legacy Leadership Academy waitlist at www.legacyleadershipacademy.com Enrollment coming up this Spring.