148: Is Social Media Actually Hurting Your Business?

Ask yourself this: Is social media helping or hurting your business? In today’s businesses, social media is featured as ‘the solution’ for so many business problems we face.  Some would go so far as to say that social media IS a business; however, THAT’S NOT TRUE. I’m not against the use of social media as a tool, but relying on it alone means you are just one algorithm change away from not having a business anymore. Focusing 90% of your time on attraction marketing, thinking that attraction marketing is the silver bullet to build your business, is actually killing your business. In fact, attraction marketing has destroyed more businesses than it has actually helped in this profession. So, what I teach is to begin using social media in a different way than what everyone else is teaching.  Because, if we don’t start changing the way we use social media and the way we think about it, we are putting the future of our profession in danger. Network marketing is not a social media or attraction marketing business. Social media is just the front end of the funnel. It is just one of the many ways that you can grow your business. Think about this: What if one day you can’t use social media anymore? I truly believe you can still build a business without using social media, because, in the end, network marketing is about core leadership development and business building strategies. Have you taken our new leadership assessment yet?www.yourvirtualupline.com/getstarted