314: Why Closing is a Complete Waste of Time

We’re constantly led to believe that there are these different scripts and strategies that we can implement to manipulate people in buying our products or joining our business. The way most people are taught about closing is incredibly TRANSACTIONAL. Most strategies put you first above your prospects. And in many cases they completely ignore the other person.  The truth is this - ‘the close’ doesn’t happen at the end of the process, it happens at the BEGINNING. If you’re tired of manipulating and forcing people, and you want to lead them? Then Transformational Conversation is what you need.  Join our Transformational Conversations Challenge – www.transformationalconversationschallenge.com.