Diary of a first-time CMO
En podcast af Cognism
68 Episoder
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Entry 45: Sourcing subject matter experts
Udgivet: 8.2.2023 -
Entry 44: Random acts of marketing
Udgivet: 8.2.2023 -
Entry 43: Making predictions
Udgivet: 8.2.2023 -
Entry 42: A proud CMO moment
Udgivet: 8.2.2023 -
Entry 40: Know your audience
Udgivet: 8.2.2023 -
Entry 41: Looking for unicorns
Udgivet: 8.2.2023 -
Entry 39: ABM or ABHmmmm
Udgivet: 8.2.2023 -
Entry 38: Setting records
Udgivet: 8.2.2023 -
Entry 37: Becoming a subject matter expert
Udgivet: 8.2.2023 -
Entry 36: Buyers want instant gratification
Udgivet: 8.2.2023 -
Entry 35: Tales of an operational CMO
Udgivet: 8.2.2023 -
Entry 34: Redirection
Udgivet: 8.2.2023 -
Entry 33: Building a media machine
Udgivet: 8.2.2023 -
Entry 32: Humans marketing to humans
Udgivet: 8.2.2023 -
Entry 31: Experimental budget
Udgivet: 8.2.2023 -
Entry 30: Recognition and rewards
Udgivet: 8.2.2023 -
Entry 29: CMO stands for ‘Change Means Opportunities’
Udgivet: 8.2.2023 -
Entry 28: Switching gears
Udgivet: 8.2.2023 -
Entry 27: View from a distance
Udgivet: 8.2.2023 -
Entry 26: B2B marketing doesn’t have to be boring
Udgivet: 8.2.2023
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
