Growth Masterminds: mobile growth podcast
En podcast af Singular
Kategorier:
130 Episoder
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Location-based gaming beyond Pokemon Go, with Atlas Reality
Udgivet: 25.1.2023 -
Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future
Udgivet: 4.1.2023 -
Growth hacking web3: "a beautiful moment of a bear market"
Udgivet: 18.11.2022 -
Doubling retention to grow faster: Storyly VP Daniele Di Nunzio
Udgivet: 7.11.2022 -
SKAdNetwork 4: introduction, overview, questions answered
Udgivet: 1.11.2022 -
Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello
Udgivet: 14.10.2022 -
Creatives FTW: the evolution of playable ads
Udgivet: 5.10.2022 -
Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine
Udgivet: 14.9.2022 -
Contextual targeting and advertising: how good can it get?
Udgivet: 8.8.2022 -
Optimized Conversion Models for SKAdNetwork: up to 60% better
Udgivet: 2.8.2022 -
Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello
Udgivet: 14.7.2022 -
Facebook's not-for-drinking IPA and the United Nations of marketing measurement
Udgivet: 10.5.2022 -
Privacy Sandbox on Android: how ad networks and MMPs can work together
Udgivet: 4.4.2022 -
ironSource on Privacy Sandbox for Android: something new that marketers have never had before
Udgivet: 24.3.2022 -
50% more SKAN values? How mixed conversion models make SKAdNetwork work
Udgivet: 15.3.2022 -
Android Privacy Sandbox: the deep dive you need
Udgivet: 25.2.2022 -
Why Zynga bought Chartboost before getting bought by Take-Two
Udgivet: 17.1.2022 -
Making SKAdNetwork predictive (yes it's possible!)
Udgivet: 7.12.2021 -
Liftoff CEO Mark Ellis on adtech change, consolidation, competition
Udgivet: 26.11.2021 -
Modeling SKAN data for better iOS mobile marketing insights
Udgivet: 19.11.2021
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
