Where DOOH Meets AdTech
En podcast af Tim Rowe
207 Episoder
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Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution
Udgivet: 3.12.2024 -
Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World
Udgivet: 26.11.2024 -
Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher
Udgivet: 19.11.2024 -
Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance
Udgivet: 12.11.2024 -
Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech
Udgivet: 5.11.2024 -
Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers
Udgivet: 29.10.2024 -
Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH
Udgivet: 22.10.2024 -
DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher
Udgivet: 15.10.2024 -
Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi
Udgivet: 8.10.2024 -
Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher
Udgivet: 1.10.2024 -
Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency
Udgivet: 24.9.2024 -
From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics
Udgivet: 27.6.2024 -
AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC
Udgivet: 20.6.2024 -
Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia
Udgivet: 13.6.2024 -
Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter
Udgivet: 6.6.2024 -
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout
Udgivet: 27.3.2024 -
The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency
Udgivet: 13.3.2024 -
CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres, Co-Founder of Black Valley
Udgivet: 28.2.2024 -
Behind the Media Buy: Incrementality and Lifecycle Marketing with Chris Rigas, VP, Media at Markacy
Udgivet: 14.2.2024 -
Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha, CEO of AdBeacon
Udgivet: 31.1.2024
Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.
