Positioning with April Dunford
En podcast af April Dunford - Torsdage
41 Episoder
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How to Turn a Competitor's Strength into a Weakness
Udgivet: 13.2.2025 -
How to Position Against a Competitor Who Lies
Udgivet: 30.1.2025 -
Getting to the Root of the "We Have No Differentiation" Problem
Udgivet: 17.10.2024 -
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
Udgivet: 3.10.2024 -
How to Frame a Sales Conversation
Udgivet: 19.9.2024 -
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky
Udgivet: 15.8.2024 -
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
Udgivet: 1.8.2024 -
Mastering Messaging for B2B Tech with Emma Stratton
Udgivet: 18.7.2024 -
Rethinking Marketing and Storytelling with Martina Lauchengco
Udgivet: 4.7.2024 -
Rethinking Sales Strategies for Modern Markets with Loren Padelford
Udgivet: 13.6.2024 -
A Buyer-Centric Approach to Competitive Positioning
Udgivet: 30.5.2024 -
Arming Sales Teams To Win in the Market, with Brent Adamson
Udgivet: 16.5.2024 -
The Role of Market Category in Differentiation
Udgivet: 2.5.2024 -
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
Udgivet: 18.4.2024 -
Why Positioning Does Not Make the Jump From Marketing to Sales
Udgivet: 3.4.2024 -
A Marketers Guide To Using The Sales Pitch
Udgivet: 16.11.2023 -
Mastering Strategy, Vision, and Positioning
Udgivet: 9.11.2023 -
Using Trends To Enhance Your Positioning
Udgivet: 2.11.2023 -
How To Think About Competition
Udgivet: 26.10.2023 -
How to Manage a Big Positioning Change
Udgivet: 19.10.2023
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
