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THE TECH MARKETING PODCHAT

En podcast af: Gwen Lafage

Not an interview, a conversation! Casual chats with the best tech marketers in the Nordics, Europe and beyond. Marketing stories and learnings behind the most successful tech companies Hosted by Gwen Lafage

Our American listeners can also listen to THE TECH MARKETING PODCHAT at our American site

26 Episoder

Let's talk ABM with Declan Mulkeen (CMO at strategicabm)
Udgivet 2021-12-07

Making marketing accountable for revenue with Liam Boogar-Azoulay (VP Marketing at Scaleway)
Udgivet 2021-10-19
Winning on social media with video with Jonna Ekman (Marketing Director at Storykit)
Udgivet 2021-09-09
B2B Attribution: follow the deals not just the leads! with Steffen Hedebrandt (CRO at Dreamdata)
Udgivet 2021-08-26
There isn't only one playbook for success with Nicolas Breuil (Global Head of Marketing at Stuart)
Udgivet 2021-07-06
In-house vs agency designers and bringing humour to b2b with Luke Richardson (Director Brand & Comms at Pleo)
Udgivet 2021-06-24
On pivoting from B2C to B2B and scaling up - fast, with Sylwia Lindén (VP Marketing at Tink)
Udgivet 2021-06-08
On podcasting and being an innovative marketer with Sophie Hedestad (CMO at Netigate)
Udgivet 2021-05-16
Building a successful career in marketing with Rosie Kropp (Ex-CMO Bisnode, strategic advisor Lavandel)
Udgivet 2021-05-03
Why and how to "LinkedIn" with Moritz Lang (Soundtrack your brand)
Udgivet 2021-04-28
Refreshing your brand and creating a strong visual identity with Anna Ålenius-Mathson
Udgivet 2021-03-17
EMEA Marketing for a global tech company with Anna Lämber
Udgivet 2021-03-09
The 3 Es concept: Educate, Entertain, Enlighten with Ling Koay
Udgivet 2021-02-23
Lead Gen, Demand Gen and Brand with Andy Culligan
Udgivet 2021-02-15
The importance of building a strong brand for b2b tech companies with Carl Ronander
Udgivet 2021-02-04
Adjusting marketing to a new reality with Johanna Edepil
Udgivet 2021-01-28
Marketing for successful startups: focus on the customer with Andres Sehr
Udgivet 2021-01-18
Selling in the US vs Europe and building a data-driven marketing team with Mikko Luhtava
Udgivet 2020-12-15
Unlocking growth and celebrating failure with Mikkel Drucker
Udgivet 2020-12-08
The importance of marketing, sales and product alignment with Fredrika Bennison
Udgivet 2020-12-01

26 Episoder

Let's talk ABM with Declan Mulkeen (CMO at strategicabm)

Making marketing accountable for revenue with Liam Boogar-Azoulay (VP Marketing at Scaleway)

Winning on social media with video with Jonna Ekman (Marketing Director at Storykit)

B2B Attribution: follow the deals not just the leads! with Steffen Hedebrandt (CRO at Dreamdata)

There isn't only one playbook for success with Nicolas Breuil (Global Head of Marketing at Stuart)

In-house vs agency designers and bringing humour to b2b with Luke Richardson (Director Brand & Comms at Pleo)

On pivoting from B2C to B2B and scaling up - fast, with Sylwia Lindén (VP Marketing at Tink)

On podcasting and being an innovative marketer with Sophie Hedestad (CMO at Netigate)

Building a successful career in marketing with Rosie Kropp (Ex-CMO Bisnode, strategic advisor Lavandel)

Why and how to "LinkedIn" with Moritz Lang (Soundtrack your brand)

Refreshing your brand and creating a strong visual identity with Anna Ålenius-Mathson

EMEA Marketing for a global tech company with Anna Lämber

The 3 Es concept: Educate, Entertain, Enlighten with Ling Koay

Lead Gen, Demand Gen and Brand with Andy Culligan

The importance of building a strong brand for b2b tech companies with Carl Ronander

Adjusting marketing to a new reality with Johanna Edepil

Marketing for successful startups: focus on the customer with Andres Sehr

Selling in the US vs Europe and building a data-driven marketing team with Mikko Luhtava

Unlocking growth and celebrating failure with Mikkel Drucker

The importance of marketing, sales and product alignment with Fredrika Bennison