WFA's Better Marketing Pod with David Wheldon
En podcast af World Federation of Advertisers (WFA)
42 Episoder
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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Udgivet: 28.4.2025 -
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Udgivet: 2.4.2025 -
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Udgivet: 26.3.2025 -
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Udgivet: 5.3.2025 -
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Udgivet: 12.12.2024 -
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Udgivet: 27.11.2024 -
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Udgivet: 3.9.2024 -
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Udgivet: 30.5.2024 -
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Udgivet: 2.5.2024 -
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
Udgivet: 29.3.2024 -
Better Marketing Pod 2023 key learnings
Udgivet: 19.12.2023 -
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Udgivet: 23.10.2023 -
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Udgivet: 22.9.2023 -
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Udgivet: 9.8.2023 -
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
Udgivet: 20.7.2023 -
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Udgivet: 17.5.2023 -
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Udgivet: 12.4.2023 -
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Udgivet: 8.3.2023 -
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Udgivet: 9.2.2023 -
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Udgivet: 14.12.2022
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
