Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - En podcast af Consumer Behavior Lab - Torsdage
Kategorier:
In this episode we speak with Steve Martin, co-author of Yes! 60 secrets from the science of persuasion which has sold over 1.5 m million copies. We talk to Steve about his latest work on the messenger effect and the eight traits that make a messenger influential.
