Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
En podcast af Consumer Behavior Lab - Torsdage
71 Episoder
-
How Five Guys uses the illusion of effort to make their burgers taste even better
Udgivet: 4.6.2025 -
Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger
Udgivet: 29.5.2025 -
How Oatly used the messenger effect to become the world's most successful milk alternative
Udgivet: 22.5.2025 -
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
Udgivet: 15.5.2025 -
How Everlane have harnessed the principle of fairness to grow their brand
Udgivet: 8.5.2025 -
Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago
Udgivet: 1.5.2025 -
How GEICO use the principle of concreteness to make memorable ads
Udgivet: 24.4.2025 -
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
Udgivet: 17.4.2025 -
How Hendrick's distinctive use of nostalgia explains their marketing success
Udgivet: 10.4.2025 -
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
Udgivet: 3.4.2025 -
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
Udgivet: 27.3.2025 -
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
Udgivet: 20.3.2025 -
Interview: Nir Eyal, author of Hooked, on how to form lasting habits
Udgivet: 13.3.2025 -
How using humor helped Aviation gin laugh all the way to the bank
Udgivet: 6.3.2025 -
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
Udgivet: 27.2.2025 -
How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world
Udgivet: 20.2.2025 -
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
Udgivet: 13.2.2025 -
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
Udgivet: 6.2.2025 -
Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
Udgivet: 30.1.2025 -
How Pret a Manger harnessed variable rewards to recover from the pandemic
Udgivet: 23.1.2025
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
