Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - En podcast af Consumer Behavior Lab - Torsdage
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In this episode we talk with Gareth Harvey. Gareth was previously a professor of consumer psychology but now advises companies about how they can apply findings from behavioral science. In this episode he discusses some of his work with retailers showing how they can better frame special offers, use music more effectively and adjust the shopper journey.
