Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
En podcast af Consumer Behavior Lab - Torsdage
71 Episoder
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Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
Udgivet: 16.1.2025 -
The replication crisis: How to avoid basing your marketing on bogus findings
Udgivet: 9.1.2025 -
How to change habitual customer behaviour in the New Year
Udgivet: 19.12.2024 -
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing
Udgivet: 5.12.2024 -
The behavioural science behind the perfect gift
Udgivet: 20.11.2024 -
Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising
Udgivet: 5.11.2024 -
Get Out the Vote: How behavioral science can boost voter turnout
Udgivet: 24.10.2024 -
How indulgence brands can benefit from moral licensing
Udgivet: 9.10.2024 -
Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Udgivet: 26.9.2024 -
Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
Udgivet: 12.9.2024 -
How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
Udgivet: 29.8.2024 -
How Disney uses the peak-end rule to manage queues and spark joy
Udgivet: 15.8.2024 -
Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
Udgivet: 14.8.2024 -
Summer holidays: using nostalgia to increase willingness to pay
Udgivet: 3.6.2024 -
Football: The Lessons Behind ActionThe marketing lessons from penalty kicks: The lessons behind action bias and fluent devices Bias and Fluent Devices
Udgivet: 28.5.2024 -
How Liquid Death broke category norms to stand out from the crowd
Udgivet: 6.5.2024 -
Kentucky derby: gambling and the danger of overconfidence
Udgivet: 30.4.2024 -
Three biases that promote sustainable behaviour
Udgivet: 18.4.2024 -
How Red Bull used the principle of relativity to shrink their can and grow their sales
Udgivet: 9.4.2024 -
How Chipotle employs the pique effect to generate excitement
Udgivet: 25.3.2024
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
