Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

71 Episoder

1. How Costco uses the sunk cost effect to drive repeat purchase

   Udgivet: 12.3.2024
2. Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations

   Udgivet: 29.2.2024
3. The Super Bowl: why costly signalling makes messages more effective

   Udgivet: 27.2.2024
4. Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond

   Udgivet: 27.2.2024
5. Valentine’s Day and why much market research is misleading

   Udgivet: 27.2.2024
6. Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology

   Udgivet: 27.2.2024
7. New Year's Resolution: The power of a public commitment

   Udgivet: 22.12.2023
8. How De Beers used anchoring to create perhaps the world’s most successful ad

   Udgivet: 28.9.2023
9. How Snickers use trigger moments to drive consumption

   Udgivet: 28.9.2023
10. How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force

    Udgivet: 28.9.2023
11. How UberEats makes picking simpler to scale up sales

    Udgivet: 28.9.2023
12. How Apple made its benefits more memorable by making them concrete

    Udgivet: 28.9.2023
13. How The Economist used the generation effect to make their ads memorable

    Udgivet: 28.9.2023
14. How Got Milk? harnessed loss aversion to win market share

    Udgivet: 28.9.2023
15. How Blue Apron adds a little friction to boost taste perceptions

    Udgivet: 6.6.2023
16. How Grey Goose uses price to signal superior quality

    Udgivet: 6.6.2023
17. How Facebook harnesses uncertain rewards to build a sticky user experience

    Udgivet: 6.6.2023
18. How political campaigns have applied behavioural science to sway their audience

    Udgivet: 6.6.2023
19. How Dyson uses the illusion of effort to set expectations of excellence

    Udgivet: 30.5.2023
20. How KFC used scarcity in a creative way to drum up sales

    Udgivet: 17.5.2023