How Dyson uses the illusion of effort to set expectations of excellence
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - En podcast af Consumer Behavior Lab - Torsdage
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James Dyson has revolutionized the way everyday household appliances are made and sold with his innovative approach to entrepreneurship. His story is an inspiring one of success against all odds that demonstrates how powerful a determined entrepreneur can be in bringing ideas to life - not only through product design but also by building memorable brands rooted in behavioral science principles.
