Tugs Smith - ATAC Inc - The Value Of WFH Certification

ATAC is a Canadian based virtual service BPO. They have been a Canadian trailblazer since 2011 and have always focused on work-from-home (WFH) agents. Tugs Smith is the co-founder of ATAC and in this episode of CX Files she talks about WFH both pre and post-pandemic and how ATAC quickly developed a certification program to improve the WFH recruitment process https://www.linkedin.com/in/tugreofia-smith-a9a965a5/ https://www.atacinc.ca/  

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CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading analysts, thinkers, and practitioners focused on managing the Customer Experience (CX). In each episode Mark and Peter talk to their guests about the future of CX, the important trends, and what customers really expect from brands today.