Von Restorff Isolation Effect and a Backfiring of Process

The Von Restorff effect says we remember things that stand out. This is probably mostly intuitive - "that stood out to me" is a common colloquialism. But what isn't intuitive is the implied downside of uniformity, which is often the product of process. In other words, if your process creates perfect uniformity, elevating any one thing, say, in priority, is going to be exceedingly difficult. Additionally, if your "escalation" process is overused, it will once again violate the point of the escalation in the first place. "If everything is urgent, nothing is urgent."

Om Podcasten

Developer Tea exists to help driven developers connect to their ultimate purpose and excel at their work so that they can positively impact the people they influence. With over 13 million downloads to date, Developer Tea is a short podcast hosted by Jonathan Cutrell (@jcutrell), co-founder of Spec and Director of Engineering at PBS. We hope you'll take the topics from this podcast and continue the conversation, either online or in person with your peers. Twitter: @developertea :: Email: [email protected]