Why Mainstream Diets Don't Work for Women in Midlife

Hint: it’s not because you’re lazy or don’t have willpower. When you purchase a product or service that does not work or even causes harm, you might blame the company, demand a refund, leave a bad review, and skip out on it next time.  When that product or service is a part of the diet industry, you may blame yourself and return time and again to spend even more money on these services.  Why is that?  Well, unlike most other factors in our life, we consider our body's weight and appearance to be solely a personal responsibility and, for some, a personal failure.  Women are continually socialized to think that  WE’RE the ones who are wrong. That there’s something wrong with us - our bodies are ‘mysterious’ or weird.  Women are not little men & so our bodies respond to food and exercise very differently than men. So we need a unique approach that’s specialized to address our hormonal profile in midlife.  Tune in to learn how women have been set up to fail since childhood