Werk-ing the angles: how mapping work to real life can boost productivity

Werk uses surveys and data analytics to help organize work through predefined, flexible arrangements, rather than the traditional 9-to-5 in the office. This HR version of mass customization can recalibrate the relationship between employers and employees to better match the needs of both. As cofounder Anna Auerbach notes, Werk can point to hard numbers – in employee retention, net promoter scores, and productivity -- to make the business case.