Getting sales and marketing in s(z)ync with ABM!

ABM is mistakenly seen as a technology when it's really about targeting specific groups of accounts with tailored messaging throughout the funnel. The podcast guests, Christopher Strandell and Erik Annerberg have over 20 years of experience in the ABM industry.

Om Podcasten

Welcome to the Megadeals Podcast. Meet David Klättborg, Christopher Engman and Bora Brännström. On our continued journey of growing the knowledge and shaping the discipline around Megadeals, and as a follow up to the research of creating the #Megadeals book we interview some of the best megadealers and deal orchestrators in the world.