Season 2. Farah Dib.
If you don’t know who Farah Dib is yet, you will.Farah ventured into diplomacy wanting to conquer the world, later she went into international politics, but ended up working for AKQA and Droga5 in London. You'll hear how brands can positively contribute bringing people together through culture and community. The important role that brands should have today, looking for meaning in an industry that fostered a lot of the ills we face today; such as loneliness, and an epidemic society, that has honed in on individualism making people more depressed than ever. How traditional advertising has perpetrated gender stereotypes, race stereotypes, raised consumption on things we don’t need. And one solution is to go to the community you want to and not shout through a megaphone. And last some good advice such as; don't get stuck in an agency that doesn’t have the same ambition level and values as you.