Getting clever about CRM - Insights from Salesforce

A growing customer base comes with responsibility. Failure to track leads, nurture relationships, and consistently delight customers is bad for business and the overall customer experience. So, when your company hits a certain point, it’s time to get clever about customer relationship management (CRM). Salesforce, as the world’s leading CRM platform, are masters of customer acquisition and retention. This episode features an interview with Carl Dempsey, VP of Solution Engineering, EMEA at Salesforce.