040: Matt Dixon on customising training

Matt Dixon is a professional triathlon coach and founder of Purplepatch fitness. Matt is former professional triathlete and elite swimmer, now coach and has set up a highly successful performance training and coaching support business. Purple patch has a roster of numerous world class triathletes that Matt and his team of coaches have supported to hundreds of ironman and half ironman victories. But they also have a slogan of 'Performance Training for Time-Starved People' which is fascinating as a growing group of their clientele are executives searching for an outlet and a health and performance goal but clearly having to manage work, life and their sporting endeavours. Thanks to Andy Blow from Precision Hydration for putting me in touch with Matt. I caught up with Matt at his family home when I was speaking over in the US. Triathletes - performance driven people The intellectual challenge of triathlon How to do a triathlon poorly! The value of failing Work ethic Not allowed bottles on the pool deck…  It’s great to work hard but in order to maintain balance you need to recover Why do we train? Drop weight, drop weight drop weight…poor behaviours My actions, my behaviours, my mistakes that proved fruitful  Subjects like strength & conditioning, nutrition and recovery were only given lip service The barometer of success is more work The four primary subjects of consistency endurance component, nutrition, recovery and strength & conditioning as an educational. Recovery is part of the programme - the Recovery Coach Stressors - the components of recovery Stress, recovery & adaptation  Supporting people that are ‘time starved’ How did Purple Patch start?  I want to change the way endurance sports are coached  The scaling problem - without diluting quality  Set up your business with multiple oils wells Content marketing opens an environment of sharing globally  The best coaches to have worked with are those which have an environment of sharing Elite and professional athletes unapologetically driving towards world class performance  Amateur athletes to improve but not at the expense of the other areas of your life  Purple Patch attract people that are time starved and high performers  Redefining what it takes to be successful  the classic sense for many coaches is to take a training programme and dump it on top of life  We don’t start with the training programme we start with life  The growth of executives searching for a sporting outlet A training programme cannot be just about the prescription of training Empowering athletes to make adjustments  Prescription is the first act of coaching, but it’s the execution of the why that is imperative  Purple Patch focus on triathletes but also globally performance driven individuals  Which habits keep you performing well? You can follow Matt on twitter @Purplepatch https://twitter.com/purplepatch If you’re interested in more from Matt, have a listen to his podcast episode 59 and 66 are particularly good ! https://www.purplepatchfitness.com/podcast He also offers squad based training support, that you can look up https://www.purplepatchfitness.com/squad  Supporting Champions on Twitter www.twitter.com/support_champs Steve Ingham on Twitter www.twitter.com/ingham_steve Supporting Champions on Linkedin, www.linkedin.com/company/supporting-champions Instagram https://www.instagram.com/supportingchampions/ A reminder if you’re keen to pre-register for the next wave of Graduate Membership enrolments then you can do so at https://supportingchampions.co.uk/membership/ If you’re looking for some coaching support or some virtual team development help to support you to get to the next level in work, life or sport then take a look at https://supportingchampions.co.uk/coaching-mentoring/ or drop us a note at [email protected] then you can sign up for a free consultation to explore which package is right for you.