123. Transforming Customer Relationships with Transparency and Collaboration w/ Scott McCorkle

These trends will be important for the future of CRM: transparency, multiple companies working together, and proving value using a new wave of enterprise software and data sharing. What if we started to think of the customer being part of our customer system?In this episode, I interview Scott McCorkle, CEO at MetaCX, about how to reinvent CRM with transparency.Scott and I talked about:- The definition of competitive customer experience- Trends in enterprise software driven, in part, by the pandemic- Feedback on MetaCX’s emotional outcome-based view of relationship- Embracing uncertainty, challenge, and mistakes in the startup worldCheck out these resources we mentioned during the podcast:- Scott Dorsey- Delta Airlines- MetaCXSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.