131. Returning the Human Voice to Marketing w/ Mark Schaefer

Are we using technology to create barriers between us and our customers? Or are we doubling down on things we know that our customers respond to, like a human voice that’s friendly, accessible, and even vulnerable?In this episode, I interview Mark Schaefer, COO at B Squared Media and author of Marketing Rebellion, about returning the human voice to the center of marketing.Mark also talks with me about:- Cumulative advantage vs. competitive advantage- Two thirds of your marketing is done by your customers- A fracture is a business opportunity- The role of momentum in changeCheck out these resources we mentioned during the podcast:- {grow} blog- BusinessesGrow.com- The Cumulative Advantage- Marketing Rebellion- Mark on LinkedIn- Mark on Twitter- Keith Reynold Jennings- The North Face- GlossierSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.