196. Edumarketing: More Teaching, Less Selling w/ Ginger Bell

Nobody wants to be sold to. Nobody. But nearly all of us are open to learning something helpful. Today’s guest, an edumarketing expert, teaches sales through education. Hear my conversation with Ginger Bell, Founder at Edumarketing:How to extend customer experience to people who aren’t your customersWhy education is better than salesWhat mindset shift will enable you to become an educatorHow to use video in edumarketingHow to get started sharing your expertise with customers  More information about Ginger and today’s topics:Ginger Bell on LinkedIn Edumarketing.com Sue Woodard on LinkedIn Archer Hotel Austin  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts , Spotify , Google Play or Google Podcasts , and find more episodes on our blog.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.